DRYFT was a cleaner, safer nicotine product lost on the massive tobacco shelf. The goal was to create packaging that highlighted this modern, clean product. Bright colors and gradients cut through the traditional "cowboy" feel in the market.

When NetZero decided to get into the VoIP business, they wanted to recapture the original “defender” concept they used at launch. We spun that idea into a play on political propaganda materials. NetZero launched with everything from posters and 30-sheet billboards to full-page ads in USA Today. The product was short-lived, but the launch campaign generated much buzz.

I was thrilled to get the opportunity to work on this project. The Marley family wanted robust brand standards for the new 1Love foundation. I produced a set of print standards covering all use cases and guidelines. Superb photos, incredible subject matter, and an awesome cause, these are the projects that keep the fire lit.

When NetZero decided to branch out into wireless service, we were tasked with building on the existing NetZero brand, while creating something fresh for the new product. The result was a clean, bright look that worked well in multiple executions.