Case study
OJIO
Scope
YEAR
Tools
CreditS
Creative Direction
Design
Design
2023
Adobe Creative Suite
Sketch
Magento
Sketch
Magento
Rinker: Add'l Creative Direction
Daniel Wong: Design
Daniel Wong: Design
The details
A clean, modern refresh for a premium brand
To better align with the premium essence of our product line, we've refreshed our logo, color scheme, and typography. This improved visual identity now accurately represents the high-quality offerings of OJIO.
Print Campaigns Revitalization
Our business-to-consumer (B2C) trade campaigns have been completely revamped. The new, modern approach showcases the premium quality of OJIO products, highlighting the advantages for retailers and emphasizing OJIO's unique selling proposition as a premium brand.
Packaging Redesign
Originally, OJIO's packaging, with its bohemian vibe, did not effectively communicate its main selling point: ultra-premium ingredients. Identifying an opportunity to highlight our superior position in the competitive superfood market, I led a comprehensive packaging overhaul to distinguish our brand.
E-commerce and Digital Marketing Strategy
Previously, OJIO's reliance on brick-and-mortar sales limited our reach and potential revenue. I introduced an e-commerce solution paired with a search engine marketing strategy to expand our customer base. This initiative quickly became self-sustaining and generated additional revenue.
The results
As part of a three-member management team, I contributed to a strategic refocusing on core products, streamlined our retail strategy, and rationalized our stock keeping units (SKUs). This revitalization reinvigorated the brand, ultimately leading to a successful sale.
