Case study
Earthshift
In an era where the casual-healthy consumer is on the rise, Earth Shift embarked on a transformative journey to redefine its identity and broaden its appeal beyond the hardcore raw foods enthusiast. I spearheaded a comprehensive brand overhaul that touched every aspect of the consumer experience—from a vibrant, refreshed visual identity to an intuitive labeling system and a cutting-edge eCommerce platform. This strategic pivot not only rejuvenated Earth Shift's brand image but also propelled it to new heights of market relevance and financial performance, achieving historic sales milestones and a significant uptick in site traffic.
Scope
YEAR
Tools
CreditS
Creative Direction
Design
Design
2020
Adobe Creative Suite
Sketch
Sketch
Daniel Wong: Design
The details
Fresh, new identity for a new audience.
Earth Shift wanted to pivot from its hardcore raw foods customer and capture the growing casual-healthy consumer. I led a complete overhaul of every consumer touchpoint for the brand. The result was a clean, bright look that opened the brand to a younger demographic.
Clean, concise labels
Many Earth Shift products share a similar form factor and customers often use multiple products at a time. I created a clean, easy to use labeling system that allowed easy identification of the product, while greatly improving shelf appeal.
Overhauled look & technology
Many years with no upgrades to a legacy eCommerce platform were a recipe for disaster. We opted for a fresh Magento-based site that not only updated the look and feel, but the whole platform.
The results
The brand refresh for Earth Shift was a resounding success. The newly contemporized branding, updated packaging, and modernized website all exceeded expectations. This resulted in double-digit growth of site traffic as well as historic highs in sales numbers.
