After completing culinary school, my wife needed a mark to promote herself as a culinary professional. The end result was a clean, playful mark that works really well on multiple applications. Since the “client” also happens to be my wife, this project is pretty special to me.

The aim of the branding for an outdoor outfitter and vehicle rental company was to create a classic outdoor feel with a touch of playfulness. To achieve this, we created a classic mark utilizing unique ligatures that give it that classic yet playful look. The ligatures used in the logo design were carefully chosen to ensure they provided just enough detail to make it stand out from other similar logos without being overly complicated or distracting. This combination of traditional elements combined with modern touches gives the logo an overall timeless aesthetic.

This was a rejected concept for a start-up (who are still in stealth mode.) I really liked it, so I threw it in.

Earth Shift Product tasked me with evolving the brand from an existing hardcore natural/raw foods customer base to capture the growing casual-healthy consumer market. I revamped the brand aesthetic with a clean, bright look that would be more appealing to this younger demographic and opened up the brand to a broader audience of potential customers who were interested in healthy eating but not necessarily devoted followers of raw food diets.