About me
With over two decades of experience as a creative professional, I've had the privilege of contributing to a diverse array of media projects, from digital to traditional. My career spans roles in boutique agencies and leading in-house corporate teams, where I've empowered creative talents to discover and hone their skills. My recent endeavors focus on revitalizing brands and enhancing user experiences for contemporary audiences. Outside of work, my life is enriched by outdoor adventures near my home north of Los Angeles, where I enjoy climbing, camping, and surfing.

Mission Cloud
DIRECTOR, BRAND & DESIGN
I joined Mission Cloud to lead the evolution of their brand, assembling a creative team to develop a new brand strategy. This included crafting a new visual language, defining the brand's voice and tone, and establishing content pillars and a cohesive look & feel.
Dryft Sciences
Vice President, Creative + eCommerce
At Dryft Sciences, my role focused on elevating the brand to attract investors and partners. Responsibilities covered user experience, in-store presence, packaging, and managing a website overhaul and migration to Magento, culminating in a successful acquisition by R.J. Reynolds.
Ultimate Superfoods
Vice President, Marketing
Starting as a consultant, I ended up leading marketing for four years. My work streamlined brand portfolios, updated technologies, and relaunched websites, significantly enhancing company performance and contributing to its eventual sale.
United Online
Senior Vice President, Creative
My journey at United Online included various roles, culminating in overseeing brand development and user experience. I worked closely with leadership across brands, managing design and copy teams, and enhancing the UX/UI for key brands like NetZero and FTD.
Early Career
From Bear Advertising to NetZero
My career started with a focus on print design, transitioning to web and digital as the industry evolved. Roles at Bear Advertising and NetZero provided foundational experiences that shaped my trajectory towards creative leadership.
Moving Forward
What's Next?
I'm dedicated to continuing my journey in creative strategy and execution, always looking for new challenges and opportunities to drive meaningful brand growth. If you're interested in more details or discussing potential projects, please feel free to reach out or download my resume below.

Need more info?

Feel free to shoot me an email or download my resume.