A bakery brand with roots in California, now baking in Portland. We built a playful, modern identity around a script wordmark and bright palette, designed to carry from neighborhood pop-ups to packaged goods.

The aim of the branding for an outdoor outfitter and vehicle rental company was to create a classic outdoor feel with a touch of playfulness. To achieve this, we created a classic mark utilizing unique ligatures that give it that classic yet playful look. The ligatures used in the logo design were carefully chosen to ensure they provided just enough detail to make it stand out from other similar logos without being overly complicated or distracting. This combination of traditional elements combined with modern touches gives the logo an overall timeless aesthetic.

After completing culinary school, my wife needed a mark to promote herself as a culinary professional. The end result was a clean, playful mark that works really well on multiple applications. Since the “client” also happens to be my wife, this project is pretty special to me.

A brand extension of IKE, built to carry the same authority in a simpler, consumer-friendly frame. The mark and palette echo IKE while standing alone as a product identity.

A financial app designed to spot gaps in retirement planning and show practical ways to close them. The identity system builds trust through clarity—straightforward typography, a modern palette, and a mark that signals guidance.

OJIO's original branding, with its hippy-esque look and feel, didn't reflect the premium quality of its product line. This posed a big challenge in the competitive superfood market, where customers want high-end products that stand out. By emphasizing their product's premium quality, OJIO was able to separate itself from other nature/earth-focused brands and gain visibility and recognition among their target audience.