The Chairman/CEO of United Online came to me with an idea to create a series of spots using a celebrity spokesperson to allow NetZero to speak directly with consumers. After a few rounds of concepts and casting, we decided Mark Goldston, our actual Chairman, was the best option. Directing and critiquing your CEO was a unique (if not slightly stressful) experience. The spots are visually impactful; Mark was amazingly prepared and did a damn good job.