To maximize budget, we built a hybrid process: a few custom 3D images set the visual tone, then reusable Midjourney prompts carried that style across the system. The result was a consistent, ownable illustration language at a fraction of traditional cost. Disciplines: Illustration System, Creative Direction, AI-assisted Production

A station mascot created for a volunteer firehouse—approachable enough for community use, bold enough for patches, helmets, and vehicles.

A set of directional illustration samples to help frame a new visual style. Bold, high-contrast concepts built to explore how illustration could extend the brand across menus, merch, and social.

We created a cube system as a product identifier, each variation representing a different service level or plan. Built entirely in Blender, the 3D assets double as brand marks and scalable illustrations, carrying the identity across web, marketing, and paid units with clarity and consistency.