The aim of the branding for an outdoor outfitter and vehicle rental company was to create a classic outdoor feel with a touch of playfulness. To achieve this, we created a classic mark utilizing unique ligatures that give it that classic yet playful look. The ligatures used in the logo design were carefully chosen to ensure they provided just enough detail to make it stand out from other similar logos without being overly complicated or distracting. This combination of traditional elements combined with modern touches gives the logo an overall timeless aesthetic.